Ever been on a website that takes so long to load, you actually feel like closing it after 10 seconds? Some people might be used to slower internet connections and slower load times, but you shouldn’t rely on that. Every visitor you’ve lost this way can translate to sales losses if you run an online business, which basically means that you’re losing money and interest on your website, all because it takes too long to load. That is a problem that needs to be remedied by a cache plugin. 

Now having in mind that we can’t force the user to have a faster connection, and sometimes that’s not even possible (especially if your user is in a different continent physically)  we need to figure out a way to speed up our website. We’ll be using an age-old concept in the computer world – caching.

What caching actually does, is to make sure that the user has information from the first load of the page kept into their browser, so that each time the visitor requests a page on your website, all the information that is still the same is not transferred over the network, but picked up from the browser. This has immense effects on the loading speeds, but has one single drawback – any update you’ve done to the page (e.g. if you’ve changed your site’s logo) will not immediately appear in the user’s browser, because of the fact that the user has the cached version. This, however, is a small price to pay compared to the great benefits we get from caching.

Caching also happens on the server-side, because the server has to pre-fetch any and all information before sending it to the user.  There’s also database caching, which happens when information is pulled out from the database. This too can be set and used to our advantage. These drop-down menus speed up fast data entry but also prevent typos from confusing the system and generating bugged reports.

If we don’t have much coding experience, we’ll need a tool that does it for us, namely the W3 Total Cache plugin for WordPress. The doe training courses provide a tangible learning experience for process development and manufacturing scientists, relevant to everyday work.

W3 Total Cache Plugin :

The instant after installing the W3 Cache Plugin, we need to make sure it’s being run on our website. That’s why, you ought to click on the button in General Settings that says “Deploy”, to change from preview mode to live mode, in which the plugin does its job. The actual benefits come from the particular feature settings, which are the following:

• Minifying your website

This handy feature has nothing to do with cache but does another nifty optimization, which is why we’ll discuss it here. A lot of the website’s code uses whitespace (line feeds, tab characters, empty spaces) in order to make the code more readable.  But that extra whitespace costs us memory because the position of each whitespace is stored as a character, even though we don’t see it. Minify removes the whitespace, thus drastically reducing the website’s size and making it faster to load, so it’s safe to say it’s a good bargain if you don’t plan on reading any code on your website.

• Browser Cache optimization :

This is what we talked about earlier – it uses the advanced capabilities of browsers to our advantage, by optimizing browser caching. You can check all of the settings, and that will likely yield a faster page load in no time. W3 Total Cache does a great job with that feature.

• Page Cache & Database Cache :

These two cache plugin features improve the caching on the server-side by using advanced code optimizations. It’s very useful to have, and it will immensely speed up your website. The difference between Page Cache and Database Cache is in the particular thing that’s being optimized – the database or the HTTP server which does the actual communication with the client.

• Content Delivery Network :

This feature requires the most settings, and will likely have the necessity for you to register an account at a CDN network. But what it does is actually very useful. Communication between, let’s say, Europe and Australia is still slower than Europe-Europe communication, even with the modern advancements of the internet. CDN makes sure some of your content is hosted somewhere in Australia too so that the browsers of users there fetch it faster. Again, a great feature.

If updates are necessary, you can always go and clear the caches, forcing the updates to reveal to users,  and essentially getting rid of the only drawback W3 Total Cache has.

Knowing what you know now, you can install the plugin and have a faster loading page in virtually no time. Try it for yourself, compare the load times before and after, so you can stand in awe of the way W3 Total Cache plugin does its work. Good luck with your blogging endeavors!

Navigation is the act of moving between different screens of an app when a user wants to complete some tasks. It can be categorized into several means, including components specifically dedicated to navigation, content incorporated with app navigation, and platform affordances. In today’s world, IT systems have adopted a wholly transformed way of workflows, projects, and operations within enterprises. One of the most significant turning points was the advent, spread, and rapid adoption of mobile platforms for both personal and business use.

Hence, businesses need to adopt, understand, and tailor mobile app design services from 9series and other companies for their customers to remain competitive in the modern world and also generate revenue while reaching their target audience. And all of this has to be done while ensuring that the mobile apps have the correct elements, optimized and relevant functions, meaningful content, and effective navigation design.

Essential Ways to Optimize In-app Navigation

Websites or web apps and mobile apps have different viewing experiences and must be optimized to offer the same content on each device. Thus, navigation for all the devices must also be accurately optimized to deliver the same user-experience, which is the critical element for enabling businesses to reach their customers. Here are some essential ways in which companies can optimize navigation in their apps:

Content Utilization and Construction

Designing the layout for a website is quite different from creating one for an app due to the smaller screen and including as much valuable content in it. So, mobile app navigation design should utilize a minimalist philosophy, which consists of the most critical aspects on the first pages to reduce the cognitive load. Each page should use pertinent buttons and menus that also ensure clear and concise links to other pages. The layout should have consistency, logic, and coherence to avoid confusion.

Optimal navigation design is also essential to make the best use of a smaller design window and reduce churn rates. A mobile application can also allow for one primary function or objective per page to keep a focused, simple, and logical layout. It also includes optimizing transitions between pages and understanding the flow of the users. Additionally, designing an intuitive system that is easy to grasp and use is the key to a touch-based platform. If your app also has an identical style and visual theme across all the pages, it can ensure that the end-users are engaging with the right company.

Reduced Cognitive Load

Cognitive load is the mental energy utilized by a user to carry out the desired action. It is vital to design a simple and yet comprehensive layout that is easy to follow and not confusing. Users tend to value an application more if there is less friction and confusion while interacting with it. It is always recommended to remove complex menu layouts and keep the app navigation short and sweet, in line with the minimalist philosophy. Even if the content needs to be comprehensive, it can be conveyed more directly instead of making it sophisticated.

The design should also be mindful of fonts, colours, themes, contrasts, instead of large logos or full-screen prompts that might dial down the app functionalities. Optimizing an app means decluttering it and delivering only the relevant information. An authentic minimalist experience also includes delivering notifications most effectively and efficiently. Timing the notifications is a crucial aspect instead of pushing them in odd hours. Other notification channels like Emails, in-app notifications, and news feed messaging can also be used to notify users based on the level of urgency and type of content.

Streamlined User Flow

Optimizing user flow requires an intimate understanding of how end-users interact with a native mobile application to make a robust system. This includes understanding which functionalities are most necessary and which are primary or secondary navigation menu layouts. Subtasks are essential for developers to enable a flow of steps that a user would typically do or other critical processes associated with the app’s functionality. The app navigation layout can be customized by creating an effortless, but specific set of menus with a uniform flow, to enable users to take critical actions.

An app’s operations can be streamlined by utilizing the user’s known information/data in the most optimal manner possible to minimize on-screen elements and keeping minimal functionalities. The user data can also be used to reduce the frequency of intrusive notifications to create a smoother experience. For encouraging customers to complete an action, designers can optimize a function-based system by clearly creating an overview of all of the steps. Assigning one primary action per screen can help to make the interface both easier to learn and use. Plus, contrasting colours for primary call-to-action buttons to prioritize essential elements can also help in enhancing the user experience.

Smooth Screen Transition

Application states and pages need flawless designs and smooth transitions. Such transitions can help ensure a convenient user experience as it can save screen space, and users can view all critical elements on the screen without interruptions. It enables users not to lose their current position when they re-engage with the application after a while. Even if native mobile apps are different from websites viewed on a mobile device, multi-channel capabilities are critical web assets across all platforms. It is significant because many mobile users see sites on smartphones and then switch to desktops for purchases.

Ultimately, the transition between the two systems needs invisibility and transparency. The server system should convey the content similarly across platforms and link together seamlessly without issues. Such issues can create empty states or zero states where a user’s experience encounters some errors or nothing displays on the content-page. These states are an essential part because they can either drive user engagement or enhance bounce rates. Empty states also enable engagement with first-time users and help them understand the app optimally. It can help in mitigating the churn rates and app abandonment. However, such instances should utilize error messages that lead to some action, be concise, clear, and instructive.

Intuitive Design Features

Mobile applications should be concise and straightforward with intuitive app navigation, but logical and self-evident too. Each icon shouldn’t require any explanation for its functions and account fonts, contrasts, visuals/animations, and graphics must be taken into consideration. Users should be able to correctly predict the behaviour of an element of the user interface by just having a look at it. Touch targets and components should have sufficient size so that users can easily tap on them. It helps to use the thumb rule, which places frequently-used actions at the bottom of the screen so users can reach them easily.

Adding search bars enables users to quickly find different functions and gives them the freedom of searching for whatever they want. Apart from being visually aesthetic, animations also denote specific tasks on a platform and display the status of certain actions. They can help in solving several functional problems within interfaces while making them genuinely responsive. Visual signs of progress can let the user know of the loading status and also give them a sense of control.

Wrapping Up

Looking at design and features from the user’s perspective can help a business make an application and app navigation that offers a more humanized experience. Personalization is one of the most critical aspects of mobile apps while designing an app according to both a brand’s perspective and the user’s perspective. It provides a pivotal opportunity to connect with users and to offer streamlined content that feels genuine. 9series is a leading mobile app development company that offers businesses an unprecedented opportunity to communicate with leads and prospects across its target demographics. Our team of professional developers builds convenient, straightforward, and excellent apps according to the users’ comfort and the device’s capabilities.

You may be considering investing in an explainer video this year and you are probably aware that these videos explain what your product is all about in 60-90 seconds. These type of videos are an awesome way of engaging with potential customers and getting them familiar with your business. However, it may be difficult getting these videos done in the right way.

Explainer videos may be found on your company’s homepage and may even be the first thing that your visitors will experience. It is important to get it right the first time but if you don’t have a professional onboard you should go to a specialist company like Wow How Studio to help with your video.

Tips to create a great explainer video

1. Ensure that it is scripted

You should have a script and this script must be well-written. This is vital to the success of the brand. This is the foundation on which everything else is built. In many cases, it is a better idea to get an outsider to write the script for you as this will give your company a fresh look and explain it in layman’s terms. When enlisting the help of a professional company, you often have to fill in a creative brief first which helps you to think about what really matters. You should have a creative brief and refer to your creative brief when writing as it will ensure that you remain focused.

2. The Shorter the video the better

The less you say, the more likely people will remember what you had to say. The video is meant to be an overview and the thing that gets people interesting in committing to the product or service that you are offering. It is advised that you say 150 words per minute. Even though you can probably say more than 150 words in a minute, it is important to allow your words to sink in and let people have some time to think about what you have said. People also have a tendency to not pay attention to longer videos. This is why your explainer video must be short. Don’t mention everything about your product, be very concise and deliberate.

3. Keep it simple

In order for your video to be short, it must be simple. You must include:

• A problem

• A solution

• How it works

• Call to action

4. Outline the benefits and not the features

Whether you are selling a new product, service, or app, you may be tempted to outline all the features, but it is the benefits that are key to the consumer. They need to know how your service or product is going to improve your life.

5. Use a professional voice

The last thing you want is clear audio accompanying a great explainer video. You must think about investing in a professional to get this done.

6. Have fun

It is important to develop a video that leaves a lasting impression with your audience. One of the things that people love is entertainment so try to add something extra to your video whether it is humour, a surprise, or some other element. This will help people connect with you and your brand.

Conclusion

There are numerous online sites providing video creation feature, but you need knowledge or a skilled resource for creating effective media. If you are new, you should approach an expert to get it done right the first time. Additionally, you can use the above tips to ensure that you create great explainer videos. A well-crafted video will yield good results and a good response from prospective clients.

The main purpose of your SEO campaign is to raise traffic amongst your target audience by boosting your visibility. You see, people who use your keywords are already interested in your industry, your products, or your services, in one way or another. This already makes them qualified leads. However, why should they do business with you or, even before that, click on your link instead of the link of your competitors? With the right SEO, you can provide yourself with a far superior position, which should lead to the results that you need. Here are five SEO trends to help you achieve this.

Blogging

Blogging is one of the best ways to increase your traffic, seeing as how you get a ton of shareable content that will lead back to you. Other than this, you also improve the reputation within your own industry and may even have some people checking out your content on a regular basis in order to see if there’s something new. Creating your own content also leaves you with a chance to insert some internal links, thus increasing the number of pages visited by your audience. Apart from this, you also get a chance to increase the duration of every visit. All in all, blogging is one of the proven SEO trends and is the best thing you can do for your SEO and your traffic alike.

Social media activity

Another thing you should do is focus on your social media activity and use it to increase both your SEO and traffic. The thing you need to understand about social media activity is the fact that its relationship to SEO is sometimes quite unclear. After all, while it is clear that social media links don’t count as traditional backlinks, they are still working towards the improvement of your social media position. The fact that they drive traffic should be enough, on its own. In other words, the SEO perks are there even if, at times, you are unclear of what they are.

White label SEO

SEO is a complex process and it requires specialists from different areas in order to work. Technical SEO, being one of the prevailing SEO trends, alone is quite demanding and there are probably not many people in the industry who can conduct a proper SEO campaign (both on- and off-site). This is why specialists within the industry are grouping in order to be able to provide end-to-end white label SEO service. This means that each of the tasks in question will be handled by a specialist with the necessary knowledge and in-house developed SEO tools for the job. In other words, it provides a client with a tailor-made solution.

Snippet

One of the most important things you need to understand about present-day SEO trends is the fact that people have a different way of interacting with traffic. First of all, about 33 percent of people just click on the first result after the search. About 95 percent of people find what they’re looking for on the first page. However, in the past several years, snippets are becoming more and more popular. In fact, it’s even possible that your audience will find the information or the statistic that they’re looking for in the snippet. If there’s one thing that you might have noticed so far is the fact that a snippet is not necessarily the first result. 

Voice search SEO

In 2020, the use of voice search is becoming a worldwide trend. There is an estimate that more than 50 percent of all internet searches will be voice-based. This means that you need to optimize for voice search SEO in order not to miss out on a massive audience. The thing is that just because your keywords are optimized for traditional (search box-based) search doesn’t mean that they will do well on voice search results, as well. The thing is that voice search keywords are more grammatical and more… well, speech-like. While typing, people deliberately omit articles and punctuation. While speaking, this requires no extra effort.

Conclusion

The very last thing you need to keep in mind is the fact that these SEO trends keep evolving and that you need to learn how to follow in suit. Sure, voice search is nothing new but this year, not optimizing for it is a much bigger lapse than it was several years back. The same thing goes for a lot of other trends on this list. Fortunately, with the right resources on your side, some patience, and, of course, some professional assistance, it shouldn’t be too difficult to keep up with all of this.

Are you looking for an online income stream in addition to your job or seeking more opportunities for your professional career growth? Or looking for a flexible working option where you can work from your own place within your own working hours? Then freelancing would be the first choice unless you are all up to start your business.

Millions of people have discovered the benefits of freelancing and achieved their dream life. As this trend has grown in popularity, the number of freelancing platforms has increased as well. We have listed the top 10 of them here in this article. They are providing a lot of options for those looking for success in a freelance career.

Here you go!

1. Upwork

Formerly Elance and oDesk are now Upwork that offers a lot of opportunities online income for freelancers. There are more than 12 million registered skilled workers and over 5 million clients. One can find both short and long term projects, hourly tasks or per-project work and expert-level and entry-level engagements.

2. Freelancer

Freelancer is one of the largest and most popular sources for freelance work with a wide range of categories. In addition to offering millions of projects, Freelancer allows you to compete with other freelancers in contests to prove your skills and experience. If you are confident in your expertise, it’s a great way to showcase your abilities and attract more clients.

3. Guru

Guru provides you an easy freelancing platform to showcase your past work and experience. It offers a daily job-matching feature to make sure you don’t miss out on any good opportunity. The Guru Work-Room lets you easily manage all your work.

4. Peopleperhour

Peopleperhour focuses on freelancing for web projects and suitable if you’re a designer, web developer, SEO specialist, etc. You can post your hourly services as well as bid on the projects posted by customers.

5. 99designs

99designs is a great freelancing platform for freelance designers allowing you to compete in design contests and generate an online income. You also get feedback as clients choose the best ones. It’s a great place for talented designers to prove their talents.

6. GoLance

GoLance was launched in 2015 and is growing rapidly. It has all the categories and hance provides the projects of all types. It takes 7.95% as a fee, significantly lower compared to other top freelancing sites. Given its features and lower charges for both clients and freelancers, this platform is getting more popularity in recent years.

7. TopTal

If you are an expert with outstanding skills and years of experience, this is the platform for you. Note that Toptal has a completely different screening process and allows only those highly talented people that pass it. If you can pass it, you will be paid high hourly rates and will have opportunities to work on great projects.

8. Broxer

If you are looking for a Fiverr alternative, Broxer is the best option as it's created by keeping Indian freelancers in mind. Further, it also charges only 2% that is the lowest when compared to other freelancing platforms. If you are an Indian, give this platform a try to earn online income.

9. Codeable

If you are a WordPress developer, you would want to be registered on Codeable. It's primarily a platform for WordPress jobs

Just as the name says, GetACoder caters to coders, but also provides a number of different types of jobs for other professionals like designers and writers. The focus is on small-scale projects, mainly hourly tasks, and small scale projects.

10. Joomlancer

This is relatively new but an excellent platform where freelancers can work on high-paying projects. Clients are allowed to post jobs that require intermediate and expert level skills. That means, you will earn high and will be paying nothing as a fee. If you don't like to pay up to 20% of your earnings as commissions to the sites like Fiverr and UpWork, Joomlancer is the best freelancing platform for you.

Wrap up

You can always find jobs matching your skills and experience level on freelancing platforms and start an online income. But it's not an easy thing as it seems. You will need to develop the art of making proposals that get attention and bring work for you. Furthermore, you’ll have to set yourself apart from others with your skills and create a great portfolio to show your past work.

Wish you all the best in your freelancing career!

Getting potential customers to view and become aware of your products and services is a process that usually makes up the bulk of a marketing team’s time. However, even if you have the most effective digital marketing strategy in place and are able to gain people's attention, you still aren’t getting the final results you want. No matter how much traffic your website is getting, it will be almost useless if none of it’s converting into customers. In this situation, there is a huge opportunity of conversion optimization.

The job of increasing your conversion rate can be very demanding as well as costly. Having said that, there is a reliable method that can help you out called conversion rate optimization. So, to help you out, today we are going to take a look at just what conversion optimization is and some beginner tips on how to utilise it for your business. 

Understanding what conversion rate optimization 

First off, let's make sure we understand what your conversion rate is. Simply put, your conversion rate is the percentage of visitors to your website that complete a desired goal out of the total number of visitors. This can mean buying your products and services or simply getting into contact with your business. And so, conversion rate optimization is a process in which you find ways to improve this rate by evaluating how good at conversion your website is in order to get more people to engage with your business. 

However, it’s important to note that conversion optimization is most useful when you are already attracting a good amount of people to your business. Or, in other words, when your marketing strategy is giving good results. Now that we understand what conversion rate optimization is, let’s take a look at a few basic ways to go about improving it. 

Focus on the foundations

As the internet plays such a big role in our everyday lives, it's only natural to assume that almost all of your advertisement will lead back to it. This will make it the most crucial aspect of successful customer conversion. People are often amazed at how much even a small change to your website can have on your conversion rate, which is why you need to make sure it’s as optimized for customer conversion as it possibly can be. One of the most fundamental rules is not to overburden it with unneeded information that will distract people. It may negatively affect your conversion optimization efforts. Instead, try only showing the bare amount that will get them what they need instead of getting them lost which can lead to frustration.

Another key thing a well-optimized website must be able to do is to leave a good first impression. To do this, try working on the design of your website. There are many options you can choose from but a minimalistic design seems to be the one most customers prefer. That being said, there are many other factors that impact your website’s conversion rate which is why it can be a good idea to look for a good conversion rate optimization tool to make sure you’re on the right track. 

Adjust to the customers

If you optimize your website accordingly and still aren't satisfied with your conversion rates, it may be time to take a step back and get a better look at what you are offering. Different types of customers want different things, which is why you need to figure out who your target audience is and what they are interested in. Useful tools such as Google Analytics can give you this data but also much more, such as how people are using your website. 

Conveying surveys and asking for customer feedback can also prove to be immensely valuable by allowing you to figure out what you did right and where you are going wrong. Asking customers who have successfully made a purchase about what precisely made them do it can open the door to a whole new world of information you can use in the future. The general idea should be to form a good understanding of your audience and give them what they want. 

Conclusion

Successfully implementing conversion optimization into your business practice can be tricky and it may take you some time to start seeing the results you want. However, if you are able to stick to the basic rule of figuring out where potential problems are and finding ways to fix them, you should be on the path towards success. A key thing to remember is that once you do find success, it won’t be permanent. 

You are going to have to constantly work on implementing new ideas and experimenting with new tools in order to stay on top of things. Keep in mind that conversion rate optimization is crucial for any business that wants to succeed in today's world. So, make sure you don’t waste any time and start working on it now!

Social media is growing at a rapid pace. It is the place businesses prefer to target its audience and reach their customers as well as beat competitor brand. With the emergence of social media as a leading platform and with its increasing popularity every day, it has made eCommerce very easy. It has paved new ways for online businesses. Talking about Instagram, there would not be a single adult on earth who does not know about it. It has gained a lot of fame and about millions of people have accounts on Instagram.

Every Instagram user is following one or more business accounts. Businesses prefer it for advertisements. Influencers are gaining popularity and are being recognized by people by showing engagement on this amazing platform. Brands consider it to be the best place for promoting their products or services. 

How to be better than your competitor brand

With the increasing numbers on businesses operating on social media, there comes competition. Nearly every brand or business has made an Instagram account for promoting their business. Therefore, this increases the number of competitors and customers have more choices to consider before making a final purchase. One effective way to beat your competitor is by doing a comparison of what competitors have to what you lack. This will let you have a clarity of all the things you need to focus upon for being better than competitors.

Let’s look on to some of the ways which could help you beat your competitor brand.

Brand Audit

The most important thing is to conduct a brand audit. This will let you know about your competitors and how your products relate to them. Brand auditing will make you clear about the competitor’s strategy and also tell you the weak areas where you need to focus more.

Evaluate competitors Instagram Profile

Analyze and evaluate your competitor business profile.

• Track their activity from time to time.

• Know about how they interact with their customers.

• How they position their customers.

• The times they are most active on social media.

• What content helps them gain more likes.

• Why is it they are attracting more real Instagram followers on their profile.

After you analyze all these things, then compare all your findings to your strategies. How you engage with your customers and what is your time for engagement.

Know what your Customer needs

It is clear that you are using social media for attracting customers and for marketing your products. Therefore, it is equally important to know who your customers are. Once you are clear about your target audience, it will be very easy for you to promote your business. Also, know what your customer wants. Consider their needs. In order to know what they need, interview them or conduct surveys. Check their reviews, responses, and feedback.

Post content that engages audience

If your content goes viral, you are going to attract an increasing number of followers. Therefore, post such photos or videos that engages audience. Your content should be interesting if you want audience to stick to it. Besides this, keep an eye on competitor brand and its activities on Instagram to stay ahead of them. Furthermore, if that brand is an industry leader, you can set banchmark and align your social media activities for better results.

We hope these instagram activity tips will be of great help in creating your social media marketing strategy and will play a considerable role in your efforts to beat your competitor brand.

Social media no doubt has become a big part of everyone's life. Over the years, social media has become so popular that it impacts everyone’s life at large. People use it for fun, for killing time as well as for business purposes. Be it a business, be it a marketer, and be it an influencer or a blogger, or simply someone who wants to connect to their friends. Instagram is the choice of all these people and having a powerful Instagram profile.

What is a Business Profile?

If you are using Instagram for business purposes, it would be wiser on your part to switch it to a business profile. It allows a user to benefit from an increased number of features that are not available to people with a normal profile. It is not difficult to switch to a business account. A business profile can save you a lot of time that you spend on marketing. Business accounts help you better engage with your audience. So after you have switched to a business profile, your focus should be on a powerful Instagram Profile.

How to Create a Business Profile

Creating a business account is as easy as using Instagram. All it takes is a few steps.

• After you have downloaded the application, make sure to sign up with your business email.

• Your business account would be made.

• Set a display picture of your brand’s logo to give a clear message to your audience that it is a business account.

• Tap on “Profile Setting”

• You would see an option as a switch to a business account. Click on it.

• Give your official contact number, as well as a location for your business.

• You’re done. You can now post business-related content to engage your audience.

Powerful Instagram Profile

Your Account should be “Public”

The purpose of any business account is to engage more audience. In order to engage more audience, you need to switch your private account to a public business account. When your account is public, more people will have access to your content i.e. the photos or videos that you post of the product. A public account will also help you get more likes on your content.

Powerful "Bio"

If you want your business profile to be powerful and attract new followers, make sure to write an interesting and witty bio. The first thing that the audience notices in your account is your bio. It should deliver the purpose of your business. It can also include your brand's mission or vision, what it aspires to be, or in what areas it operates. This information should be powerful enough to engage more and more audiences.

Profile Username

Another important thing for consideration is your profile’s username. Your brand or business name, and your Instagram business profile name should be the same. This way the audience will have a clear image of your business. Also, make sure that your username is professional and is easy to access. If the username is not recognized easily by the customers, you are going to lose followers. Therefore, it is essential on the part of businesses to focus on their social media usernames.

Let's face it, business to business (B2B) marketing is marketing's ugly sister (or brother). It's about promoting products and services many consider "unsexy" such as industrial machinery, software, and accounting services. All to an audience of smart professionals who research what they need and make an informed decision. It’s time to put together a video marketing strategy. Now, this is where B2B marketing gets sexy! When creating any online video content, here are the five B2B video strategies that you need to include. It helps you to get not only increase your brand awareness but also give you plenty of new subscribers with buying YouTube likes with subscribers.

1. Creative

Always consider your audience before deciding how to create your video. What information do they want to know? How can they be engaged? What sort of content can you create that they will want to share (i.e.: informs rather that promotes a balance between entertainment and marketing message).

While this section is worthy of its dedicated article (or three), here are some of the types of video marketing content to consider:

• Use the power of social proof - Humans have a tendency to decide what to do based on what their peers are doing. Capitalize on human sheep-like tendency by interviewing your happy customers and getting them to talk about why they are so excited about what you do. Use video case studies that show how fantastic you are, rather than saying that yourself. Show your product/service in action.

• New Product launch - Research has found that people understand (and care) more about a new product if they can see the problem that it solves. Talk about the problems in your industry and how your new product or service helps (like in the video we did below for Tuscan Tan).

• "Behind the Scenes" - If you have a unique culture, or if you do things differently than your competition, then consider taking customers through a tour. Take viewers through your workplace environment.

2. Your Core Message

Humans aren't very good at remembering lots of information. Make sure you create your script and content around one core message.

This message must be consistent throughout your video and must be used to during promotion (keywords, press releases, landing pages, etc). This is important for a successful video marketing strategy.

3. Online Sharing 

Work out who are the direct influencers to your target market. Where does your audience find information online about business products or services? Who are the influencers in social media that can promote your video? What blogs and video blogs are important in your space?

What to Consider for video marketing

• Creating a promotional strategy for industry blogs, social media, and online directories. Produce a press release and distribute online. 

• Setting up a YouTube Channel (makes sure you optimize it with your keywords and company name).

• Making sure you put your video on the home page of your website to increase views and rankings in Google (but be careful of having it on your website too many times).

• Promoting your new video to your database/customers.

• Putting your video on a landing page with a form to capture leads.

Make sure that you set aside enough time to plan and implement your video marketing and promotional strategies. How can you promote your company to ensure your video gets shared?

PHP development services have cemented the route to create optimum websites that cater to your needs as well as your customers. You will be amazed to know that PHP has been used by almost 39,191,714 websites on the Internet. The advancement in technology has digitalization has made it mandatory for every business to mark an effective online presence. When it comes to developing a website, the first thing that comes to our mind is PHP.

PHP web development is one of the shrewdest ways to make your business process easier. In general, it is a server-side scripting language that plays a vital role in developing highly efficient web applications. To make your business process easy and effective, you need to hire an excellent company that offers the best in class PHP web development services. But hiring an ideal PHP web development company among so many choices is no mean feat.

Today, in this blog I’m going to round up a few important things that you need to consider while selecting a PHP web development company.

Know Your Business Needs

It’s very important to define your desired goals, objectives, and needs prior to selecting a PHP web development company in India. The goals and objectives of your business may vary due to market factors and user response so, make a layout, describe your deadlines, commercial limits, and the choice towards hiring a web development company.  Once, you’re done with identifying all your business needs, the task of hiring an ideal PHP web development company will become easier for you.

Look For Experience

Experience is one of the most important things that matters the most when picking the best PHP web development company. Not only does it help you identify the reliability of the company but, it also lets you identify whether the company you’re going to pick is capable enough to deliver the desired results on time or not. Don’t rely on a company that is new in the market and don’t have enough experience.

Review Portfolio

When you look out for different PHP web development companies in India, don’t forget to check their portfolios. Look for their experience, their previous work, their expertise, their clientele record, etc. We, at ITXITPro Pvt. Ltd. have a team of expert PHP developers, who knows how to fulfill the needs and expectations of our clients. We have already provided PHP web development services to numerous businesses not only in India but across the globe.

Research about Latest Technology:

If you really want to hire an ideal PHP web development company in India, you need to have a little knowledge about what PHP is and how it works. This will not only help you in discussing your key requirements & features but, it will also help you provide some technical suggestions to the developer who will be going to work for your project. Get a bit basic knowledge about PHP and what are the in-trend frameworks that fit best as per your needs and requirements.

Ask For Questionnaire:

This is this thing that makes the difference between a good and great PHP development company. A good company will always offer a questionnaire to its clients and customers in order to understand all the needs and requirements they have in mind. A questionnaire helps a client to describe all his needs in a questionnaire. So, whenever you lookout for a PHP web development company in India, don’t forget to ask for a questionnaire.

Don’t shy away from asking all the questions and doubts that you have in your mind and clarifying points to avoid ambiguity. We are there to answer all your questions and provide you with the best in class PHP web development services to meet all your business needs and expectations. We, at ITXITPro, help you to take the initial step in becoming a global success through our bespoke PHP Web Development Solutions.