Social media is growing at a rapid pace. It is the place businesses prefer to target its audience and reach their customers as well as beat competitor brand. With the emergence of social media as a leading platform and with its increasing popularity every day, it has made eCommerce very easy. It has paved new ways for online businesses. Talking about Instagram, there would not be a single adult on earth who does not know about it. It has gained a lot of fame and about millions of people have accounts on Instagram.
Every Instagram user is following one or more business accounts. Businesses prefer it for advertisements. Influencers are gaining popularity and are being recognized by people by showing engagement on this amazing platform. Brands consider it to be the best place for promoting their products or services.
How to be better than your competitor brand
With the increasing numbers on businesses operating on social media, there comes competition. Nearly every brand or business has made an Instagram account for promoting their business. Therefore, this increases the number of competitors and customers have more choices to consider before making a final purchase. One effective way to beat your competitor is by doing a comparison of what competitors have to what you lack. This will let you have a clarity of all the things you need to focus upon for being better than competitors.
Let’s look on to some of the ways which could help you beat your competitor brand.
Brand Audit
The most important thing is to conduct a brand audit. This will let you know about your competitors and how your products relate to them. Brand auditing will make you clear about the competitor’s strategy and also tell you the weak areas where you need to focus more.
Evaluate competitors Instagram Profile
Analyze and evaluate your competitor business profile.
Track their activity from time to time.
Know about how they interact with their customers.
How they position their customers.
The times they are most active on social media.
What content helps them gain more likes.
Why is it they are attracting more real Instagram followers on their profile.
After you analyze all these things, then compare all your findings to your strategies. How you engage with your customers and what is your time for engagement.
Know what your Customer needs
It is clear that you are using social media for attracting customers and for marketing your products. Therefore, it is equally important to know who your customers are. Once you are clear about your target audience, it will be very easy for you to promote your business. Also, know what your customer wants. Consider their needs. In order to know what they need, interview them or conduct surveys. Check their reviews, responses, and feedback.
Post content that engages audience
If your content goes viral, you are going to attract an increasing number of followers. Therefore, post such photos or videos that engages audience. Your content should be interesting if you want audience to stick to it. Besides this, keep an eye on competitor brand and its activities on Instagram to stay ahead of them. Furthermore, if that brand is an industry leader, you can set banchmark and align your social media activities for better results.
We hope these instagram activity tips will be of great help in creating your social media marketing strategy and will play a considerable role in your efforts to beat your competitor brand.
